Ink has been the bread & butter for the last known decade for paper base printing communication. And the game has seen major changes with more and more direct printing onto different medias. Most large format printers are have been able to print on wood, metal, foam & acrylic surfaces. Inks in the future will be applied to surfaces made from ever more complex materials, for example include inks for industrial décors intended for printing on glass, for floor coverings or wooden furniture, as well as textiles.
These expertise also offers solutions for high-tech materials like skis or heat ‘shapeable’ items (helmets, phones, automotive parts, safety light units), as well as for digitally printing food packaging. The supports the development of state of the art technology bringing more flexibility and adding well-qualified jobs. This is how digital printing has contributed to the “fast fashion” phenomena, an approach better suited to one off fast changing trends or fast products replacement.