When it comes to your project, selecting the right colour will always play a role in determining the mood you want to portray. In Vancouver, we see numerous colours with branding and advertising. It’s very important to understand the traits and characteristics that each colour represents, and then matching them accordingly to deliver the appropriate emotion, personality and meaning.

Red = Passion, Emotionally Intense
Orange = Warmth, Happiness, and Stimulating
Yellow = Knowledge and Cheerfulness
Green = Nature and Refreshing
Blue = Soothing and Shows Loyalty
Purple = Royalty & Wealth
White = Innocence & Purity
Black = Authority, Power, Stylish, & Timeless